Bob Norrell is President of Asset Optimization & Solutions, LLC, and a seasoned expert with over 35 years in Real Estate Management (REO) and valuations who currently leads Asset Optimization & Solutions, LLC. His extensive career includes managing over 300,000 REOs for institutions, investors, and hedge funds. He has also been a partner in an asset management firm and owned a consulting and training company. He excels in asset management, consulting, training, and component services. He has a unique talent for determining optimal exit strategies for assets. He is known for his hands-on approach, overseeing repairs and inspections, ensuring strong vendor alignment, and advocating for high property repair standards.