Join the AM&AA Edge for timely, expert-led virtual education designed for M&A professionals. Each session explores relevant trends, practical strategies, and key issues shaping the middle market, helping you stay informed, sharpen your expertise, and gain insights you can apply right away.

Wednesday, October 14, 2026
11:00 AM - 12:00 PM (CDT)

Member - $50

Non-Member - $100

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Business Owner Series: What Sellers Should Know Before They Go to Market

AM&AA Ed|ge Series

Join the AM&AA Ed|ge Series for timely, expert-led virtual education designed for M&A professionals. Each session explores relevant trends, practical strategies, and key issues shaping the middle market, helping you stay informed, sharpen your expertise, and gain insights you can apply right away. 

October 2026 | Business Owner Series: What Sellers Should Know Before They Go to Market

This session reviews the sell-side M&A process from a business owner's perspective. Robert Rough, an investment banker with private equity and operating experience, will explain how buyers approach the market, why they pursue certain companies and industries, and how owners can make their businesses more attractive. The discussion will cover how EBITDA multiples are determined, the differences between business brokers and M&A advisors or investment bankers, and a detailed walkthrough of the active, auction-style sale process.

What You’ll Learn

  • How buyers approach the market and why they target certain companies and industries
  • What business owners can do to make their companies more attractive to buyers
  • How EBITDA multiples work and what determines a specific company's multiple
  • The differences between using a business broker and an M&A advisor or investment banker
  • How an active, auction-style sell-side process works from start to finish
  • Key go-to-market strategies and what to expect at each stage

Why Attend Live

  • Hear practical guidance from an M&A advisor with more than 40 years of experience
  • Learn how buyers are currently evaluating lower middle market companies
  • Understand the preparation steps that can impact value before going to market
  • Participate in a live Q&A with Robert Rough
  • Ask questions related to your business, timing, or potential sale
  • subject to participation requirements

Click the button below to join the virtual session.

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CONTACT

Have a question?

info@amaaonline.com

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Featured Speakers

Robert Rough
Robert Rough
Managing Director
Telos Capital Advisors, LLC
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VIRTUAL SESSION FAQs

Registration is $50 for AM&AA members and $100 for non-members. Interested in membership? Learn more here to explore member benefits and access exclusive pricing on AM&AA education and events.

All you need to participate is a reliable internet connection and a supported browser, preferably Chrome or Firefox. Audio will stream through your computer speakers, so we recommend testing them before the event begins.

No software download is required, and a webcam is not needed.

If you are joining live, once the countdown in the waiting room reaches zero, you’ll be prompted to open Zoom either in your browser or in the Zoom app if it’s installed on your computer. Select your preferred option and you’ll be taken into the live session.

If you are viewing the on-demand recording, it will open directly in your browser after you log in. You will not be prompted to open Zoom or any other external application.

For technical assistance, please send an email to info@amaaonline.com

The virtual session will be hosted in the Central Time Zone.

To join the virtual session, first click the Register button at the top right of this page and complete your registration. You’ll be prompted to create a password during that process. Once registered, click Join Virtual Session to enter the waiting room. Live chat with other attendees will be available there before the session begins.

Yes. A recording of the virtual session will be available to view on-demand 3 business days after the live online event.

You will be able to submit questions or comments by typing them into the Q&A widget during the event. These questions will be answered as time allows during the Question & Answer session following the presentation.

We welcome your questions. Please email us at info@amaaonline.com.

All feedback and suggestions for virtual sessions may be sent to info@amaaonline.com.

Prerequisites: Hold an academic degree (e.g. PhD, JD, MBA or Bachelor Degree); and/or one or more professional designations (such as CPA, CFA, CVGA, CEPA, or equivalent). Consideration will also be made for attendees who have private lower middle market management, owner, or advisory experience.

Advanced Preparation: None

Program Level: Intermediate

Delivery Method: Group Internet Based

Refunds and Complaint Resolution: Requests for refunds must be received in writing no later than thirty (30) days from initial program registration. No refunds will be granted for refund requests made later than thirty (30) days from initial program registration. No refunds will be granted for programs that are currently in process or completed. For more information regarding refund, complaint and program cancellation policies, please contact us at 312-856-9590.

Official National Registry: Alliance of Merger & Acquisition Advisors (AM&AA) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.